With the largest, most diverse fleet in the industry - 50,000 boats in 700 locations worldwide and growing - Boatsetter is reaffirming its commitment to consumers amid rising demand for high-quality, hassle-free experiences. This pivotal evolution introduces new innovations that enhance access to boating while further cementing Boatsetter's position as the premium platform for on-the-water adventure, ensuring anyone can experience the freedom of the water.
This major refresh includes the debut of a six-part Ultra-Summer Collection Series, offering exclusive adventures at an accessible price point, alongside a redesigned homepage for simple navigation, the launch of Boatsetter Promise and Boatsetter Blue, and strategic partnerships. Features include:
- $100 Ultra-Summer Collection Series: Following the success of Boatsetter's 2024 Summer Collection, the platform is launching its 2025 Ultra-Summer Collection as a series of six ultra-experiences—each available for just $100. These curated, on-the-water adventures will be released one by one throughout the summer across six locations, offering unique opportunities to explore and enjoy the water like never before.
- Shaped by a growing desire for digital detox and meaningful connection, the 2025 Summer Collection taps into the joy of nostalgia, bringing back a carefree feeling of summer's past. Each experience is crafted to help guests slow down, reconnect, and create lasting memories.
- The first experience drops today - an exclusive yacht day in Miami, hosted by top Boatsetter owner Angel Rodriguez, which includes a catered lunch and additional inclusions for a personalized day on the water. Yachts remain the most in-demand boat type in Miami, with over 1 million listing views and 25,000+ inquiries, proving that luxury on the water is the most sought-after experience in the area.
- A one-of-a-kind adventure is then revealed each week. Every experience is meticulously designed to deliver an unforgettable, VIP-worthy opportunity, exclusively available through Boatsetter.
- To stay in the know and get first access to new drops, renters should download the Boatsetter app and create an account to receive push notifications as soon as experiences go live.
- Homepage redesign and product enrichments: Building on what consumers gravitate towards most, Boatsetter's redesigned homepage enhances the user experience with a sleek, modern look and improved functionality. Site-wide improvements also optimize navigation, simplify the booking process, and elevate the platform's appeal--making it easier than ever for users to find and book their perfect on-the-water experience.
- Boatsetter Promise: Through the Boatsetter Promise, renter benefits are reimagined into a straightforward offering that emphasizes comprehensive, transparent benefits. Core features include:
- Trip protection that works for you. Book with confidence knowing that if bad weather disrupts your trip or the boat isn't as promised, you'll be eligible for a refund—no stress, no hassle.
- Verified quality standards. Every boat is held to the Boatsetter standard. Each vessel is reviewed against a 100-point checklist, providing guidelines and recommendations for safety, reliability, and cleanliness.
- Safe & secure payments. Boatsetter's trusted payment system safeguards every transaction, ensuring your dollars are protected from fraud, disputes, or bad behavior.
- Insurance that anticipates the unexpected. Being out on the water can be unpredictable. That's why every boat listed on Boatsetter is insured, and renters have access to rental insurance options that provide coverage tailored to their trip—helping you navigate your adventure with added peace of mind.
- Boatsetter Blue: Introducing a new VIP membership that unlocks a world of premium perks, exclusive access, and personalized experiences. Members will enjoy priority booking, curated adventures, and exclusive benefits through strategic partnerships. Boatsetter Blue includes reciprocal benefits with XO, our new private aviation partner. XO is part of Vista, the world's leading global private aviation group with over 20 years of experience. Additionally, Boatsetter is extending access to Summit Series members and other key partners.
- The Preferred Boating Provider of Hilton Grand Vacations: Boatsetter is the preferred provider of Hilton Grand Vacations (HGV). Boatsetter, as the preferred boating provider, unlocks exclusive benefits for HGV members and gains access to a global community of approximately 720,000 HGV members.
- First Responder Program: Inspired by our Owners who have been compelled to support their local communities, we are facilitating a program between front line workers in Los Angeles and Tampa and Boatsetter Owners to offer complimentary boat days. Local Tampa owner Captain Jon says, " This is an incredible initiative and a meaningful way to give back. As a retired first responder, I understand the dedication and sacrifice it takes to serve our communities. I'm honored to support those who protect and serve others every day."
"Boating is all about freedom—the freedom to explore, connect, and escape. But getting on the water hasn't always been as easy as it should be, and we're changing that," said Michael Farb, CEO of Boatsetter. "Since 2020, we've seen over 350% growth in guests choosing Boatsetter, and with our biggest refresh yet, we're kicking off summer in a way that serves our existing community and a much broader audience than ever before."
For more details on the new features and to explore the enhanced platform, visit Boatsetter.com.
About Boatsetter
With thousands of vetted boat listings worldwide, Boatsetter is the leading marketplace for boat rentals and on-the-water experiences. From pontoons to yachts, for lake days or weekend getaways, guests can find a boat for any occasion. Many guests book a boat with a USCG-certified captain or an expert guide, to explore the waterways with ease. Credited with pioneering the first-ever peer-to-peer boat rental insurance policy, Boatsetter has empowered boat owners with the tools and support to become entrepreneurs on the water. Launched commercially in 2014, over one million boaters and boat owners alike have turned to Boatsetter to discover the endless possibilities the water provides. To learn more, please visit www.boatsetter.com/, download the app on Apple or Google Play and follow Boatsetter on Instagram @boatsetter.
Media Contacts:
Lauren Arebalo
Element Brand Group
[email protected]
SOURCE Boatsetter
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