NEW ERA CAP PARTNERS WITH ADIDAS TO PROVIDE ON-FIELD CAPS FOR NCAA BASEBALL TEAMS

Texas A&M Aggies, Miami Hurricanes, Arizona State Sun Devils now equipped with New Era's 59FIFTY fitted cap — with fan collections available soon

BUFFALO, N.Y., April 11, 2025 /PRNewswire/ -- New Era Cap LLC and adidas have launched a new partnership to provide official on-field caps for three of the nation's top college baseball teams, the Texas A&M Aggies, Arizona State Sun Devils and the University of Miami Hurricanes.

Beginning on Friday, April 11, athletes for the three NCAA teams will take to the diamond wearing New Era's iconic 59FIFTY fitted caps, with each design featuring the teams' logo on the front of the crown as well as the New Era flag on the side.

"By combining adidas' high-performance apparel expertise and New Era's iconic cap silhouettes, this partnership will elevate the player's on-field experience," said Steve Gallo, General Manager, North America at New Era Cap. "It's setting new standards for performance, fan engagement and sports culture — lifting the game of college baseball both on and off the field."

"New Era's deep roots in baseball made this partnership a natural fit," said John Miller, President of adidas North America. "We're linking two iconic brands in sport and creating something special for NCAA baseball."

New Era has designed both home and away caps for each of the three teams, and at select moments in the season, New Era will drop fresh, unexpected cap designs that will bring added fan attention to the three squads.

The collaboration launches on-field for athletes in April, with the option to wear either New Era's 59FIFTY or the Low-Profile 59FIFTY. Starting today, the 59FIFTY caps will be made available to fans, and later this month, a full fan collection will be available featuring 9FIFTY Snapback, 9SEVENTY Trucker and 9FORTY A-Frame caps.

All fan cap styles available to fans will feature both brands' iconic marks — New Era's flag on the side, adidas' three stripes on the back.

When the full collection becomes available later this month, fans can purchase the caps at Lids, Fanatics and neweracap.com.

ABOUT NEW ERA CAP: Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with an expansive portfolio of global licenses, the addition of apparel and accessories lines, and 1,000+ worldwide retail store network, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the world. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 125 countries. For more information on New Era's global offices and partnerships, visit www.neweracap.com and social channels @neweracap. 

ABOUT ADIDAS: adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 62,000 people across the globe and generated sales of €23.7 billion in 2024. For more information, please visit www.adidas-Group.com.

PRESS CONTACT:
John Mackowiak
The Martin Group for New Era Cap, Inc.
518-618-1175 | [email protected]

SOURCE New Era Cap Co.