OtterBox Named to Newsweek's America's Most Loved Brands 2025

FORT COLLINS, Colo., April 3, 2025 /PRNewswire/ -- OtterBox is proud to announce that it has been recognized as one of America's Most Loved Brands 2025 by Newsweek and Plant-A Insights Group. This honor was awarded based on a comprehensive study that included an in-depth survey of 24,000 American consumers, the collection of over 359,000 brand reviews, followership data across social media platforms and detailed sentiment analysis.

With a legacy spanning more than 25 years, OtterBox has become the #1 most trusted smartphone case brand in the U.S., known for its engineering excellence and customer-first mindset. In the last decade alone, the brand has sold nearly half a billion cases—proof that innovation, quality, and reliability continue to resonate with consumers.

"OtterBox's success is a testament to our unwavering commitment to quality and customer satisfaction," said OtterBox CEO Trey Northrup. "Being named one of America's Most Loved Brands by Newsweek is an honor and reinforces our dedication to innovation and delivering exceptional products that our customers can rely on."

Founded in 1998 in a Fort Collins, Colo., garage, OtterBox has grown from a single dry box solution into a global leader in mobile accessories. Today, the brand's portfolio includes rugged phone cases, screen protection, power solutions and more — designed to keep people connected and protected wherever life takes them.

OtterBox's impact extends well beyond its products. Through its philanthropic arm, OtterCares, the company is committed to inspiring students to become entrepreneurs and philanthropists who create lasting, meaningful change in their communities. Since its founding in 2010, OtterCares has awarded more than 3,000 grants totalling over $7.5 million. Additionally, OtterBox empowers its employees to give back by offering 24 hours of Volunteer Time Off (VTO) annually. Since 2011, employees have logged over 163,000 hours of service in their local communities.

"The ultimate measure of a brand's ability to resonate with consumers is how they make us feel, not just the features their products offer. Newsweek and market-data research firm Plant-A Insights are proud to introduce America's Most Loved Brands 2025, highlighting companies that have won the hearts of customers by fostering connections and creating loyalty that transcends mere transactions." – Jennifer H. Cunningham – Editor-in-Chief – Newsweek

About OtterBox:
From humble beginnings in a Fort Collins, Colo. garage, OtterBox now leverages more than 25 years of engineering and design expertise to develop protective products for all things mobile.

It's no surprise that OtterBox is the #1 most trusted smartphone case brand in the U.S. From ultra-rugged to sleek and stylish, OtterBox has you covered. 

Protect it. Style it. OtterBox it. 

At the center of every OtterBox innovation is a deeper goal to affect positive, lasting change. In partnership with the OtterCares Foundation, OtterBox gives back by inspiring kids to change the world through entrepreneurship and philanthropy. To learn more about this mission, visit otterbox.com/givingback. 

For more information, visit otterbox.com.

SOURCE OtterBox