Pacsun Solidifies Its Position at the Crossroads of Fashion and Music with Experiential Activations and Festival-Ready Collections

Youth Retailer Takes Over Festival Season with Exclusive Roadside Stand and Neon Carnival Presence

LOS ANGELES, April 8, 2025 /PRNewswire/ -- As festival season approaches, Pacsun is making a definitive mark at one of the year's biggest cultural moments, cementing its position as the go-to brand for fashion, music, and cultural relevance. Pacsun is making its presence felt with a three-day Roadside Stand activation and a sponsorship at Neon Carnival—one of the most exclusive after-hours events of the weekend—amplifying its influence in festival culture.

On April 10, 11, and 12, Pacsun's Roadside Stand will serve as a destination for festival-goers making their way to the desert, offering a curated experience that taps into the energy and anticipation of the weekend. The activation will feature exclusive merchandise, interactive moments, and brand collaborations that reflect the spirit of festival season.

Roadside Stand Address: 59511 US HWY 111, Palm Springs, CA 92262
Dates & Timing:
Thursday April 10 – 12 pm – 7 pm
Friday April 11 – 10 am – 7 pm
Saturday April 12 – 10 am – 1 pm

Beyond the roadside experience, A dedicated billboard in the Cabazon area will set the stage, making sure Pacsun is top of mind before fans even reach the festival grounds.. Pacsun will also be part of the iconic Neon Carnival, an invite-only event known for its celebrity presence and electric atmosphere. As a fashion sponsor, Pacsun is reinforcing its presence where music, style, and cultural influence intersect. Through a combination of physical activations and a digital push, Pacsun is extending its reach, engaging fans wherever they are.

Festival dressing has become a defining element of Pacsun's seasonal offerings, with this year's collections capturing the moment with an emphasis on self-expression and versatility. For men, baggy denim, relaxed-fit cargo pants, and textured bottoms set the foundation, while accessories like trucker hats, square-frame sunglasses, layered jewelry, and statement footwear complete the look. Music-inspired graphics and exclusive band tees continue to be a signature, reinforcing the connection between fashion and sound. On the women's side, high-rise festival shorts, micro denim, and extreme jorts make a statement, paired with flowy moto-boho tops, crochet layers, and swimwear reimagined as streetwear. Chunky metal belts, moto boots, and cowboy boots ground the looks, while rich textures, like faux leather, suede, and distressed denim, add depth to each outfit. Pacsun also recently introduced the Third Charm collection, a brand that embraces the evolving festival aesthetic through bold prints, watercolor florals, and innovative silhouettes tailored for the next generation of festival goers.

Music continues to be integral to Pacsun's identity, shaping its collaborations, collections, and activations. The brand has built a legacy of aligning with artists and cultural moments that resonate with its audience, reinforcing its position at the intersection of fashion and music. From exclusive capsule collections to sold-out festival merch, Pacsun consistently taps into the cultural pulse, offering must-have apparel while delivering a fully immersive experience. By integrating music into its brand DNA, Pacsun continues to push boundaries, curating activations that extend far beyond traditional retail.

As festival season gains momentum, Pacsun is once again demonstrating why it stands out as the ultimate destination for those who live and breathe music, style, and culture. Its commitment to this space is evident not just in the clothes it creates, but in the experiences it builds, both on the ground and online.

SOURCE Pacsun