As part of the renewed agreement, Hilton will headline a fresh wave of marketing campaigns, with the forthcoming creative to be developed and produced by 11:11 Media. The collaboration builds on a successful initial partnership which helped position WOW Vegas as one of the most exciting and recognizable brands in the social casino space.
Speaking on the renewal, Paris Hilton commented:
"WOW Vegas delivers premium entertainment, innovation, and a sense of community – all that we strive for at 11:11 Media, which is why I'm excited to bring even more sparkle to the next phase of our journey together," said Paris Hilton.
The next iteration of the campaign is set to launch later this year, showcasing Hilton in a series of high-energy, visually striking adverts designed to resonate with a broad and digitally engaged audience. With 11:11 Media at the creative helm, the project promises to deliver high-quality, standout content that merges the worlds of celebrity, gaming, and lifestyle culture.
Richard Skelhorn, co-founder of WOW Vegas, said:
"Paris is a genuine force of nature—her creativity, professionalism and cultural reach are second to none. We've forged a fantastic working relationship, and we're delighted to be building on that with this renewed commitment. The campaign we've got in the works is ambitious, entertaining and completely in tune with what our players love."
In support of the new marketing push, WOW Vegas has also appointed TokenMind, a newly launched digital media company founded by Skelhorn, to oversee digital media buying and strategy. TokenMind will focus on scaling advertising efforts across Meta, X (formerly Twitter), and a range of performance-driven digital platforms, ensuring the campaign reaches audiences across the United States at scale.
The extended partnership with Hilton marks a significant moment for WOW Vegas, as the company continues to evolve its brand, deepen engagement with its growing player base, and redefine what's possible in the realm of social gaming entertainment.
ABOUT 11:11 MEDIA
11:11 Media is a global, next-gen entertainment company at the center of pop culture – connecting content, community and commerce – founded by Paris Hilton and entertainment industry veteran Bruce Gersh in 2021.
The company spans a broad array of businesses, including film, TV, audio, music, books, consumer products, and digital, with passion points around lifestyle, fashion, beauty, wellness, art, travel and more. Elevating brands, building communities, and driving social impact through the power of storytelling, experience, and products is the core mission of 11:11 Media.
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SOURCE 11:11 Media
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