RED VINES® Candy & American Licorice™ Co. Celebrate 21st Annual National Licorice Day

When the National Confectioners Association and Licorice International established National Licorice Day on April 12th, 2004, it was unlikely they could foresee the many, many ways this delicious day would be celebrated over the course of the next two decades.

Prior year celebrations included things like a 2017 "Made in California" tour, where a customized Red Vines VW bus made its way around California to deliver candy. In 2020, the brand launched a nationwide drawing contest, resulting in 30 lucky artists' work being featured on the inner tray of Red Vines Original Twists packaging.

2025 Celebrations

This year, the RED VINES® candy brand is once again living up to its brand purpose of sharing peace, love and vines, but in a few brand-new ways.

Though National Licorice Day has always been an opportunity to engage licorice candy fans and consumers, this year the brand extended an extra bit of sweetness to a handful of community partners across all manufacturing locations for parent company, American Licorice Co., including Indiana, California, and Texas.

Custom Red Vines jars were printed for each partner, and members of the American Licorice leadership team were onsite to present these special jars (along with a few extra sweets & treats) to organizations like Boys & Girls Club of La Porte County, Dunebrook, and The Pax Center food bank.

The brand also challenged another one of its partner organizations, Future Black Leaders, INC., to come up with some new and creative ways to celebrate the day with Red Vines candy.

For the Fans

The brand wasn't going to forget about the longtime fans who've been enjoying Red Vines candy for over 70 years. Red Vines fans will be challenged to take a photo with their favorite candy at a sporting event, and from the submissions, 10 winners will be chosen to receive a special Red Vines bundle.

Visit @redvinescandy on Instagram or Facebook for more information about this year's giveaway.

American Licorice will also be offering special discounts and promotions on their online store, featuring many of the classic Red Vines candy favorites.

What's Next?

Though National Licorice Day falls but once a year, American Licorice Company continues to work on new and exciting innovations across all their brands - Red Vines being no exception. The company recently introduced the newest evolution for the Red Vines brand, with the creation of a new line of items under the sub-brand, Vines.

The first item to launch is Vines Gummy Peaces, soft and chewy gummy candies in a variety of tropical flavor combinations that are part of the brand's vision of the next generation of candy under the legacy Red Vines brand. And, they're another new and delicious way to keep sharing peace, love and vines for years to come.

About Red Vines Candy
RED VINES® candy is the deliciously rewarding treat that has been making special moments even sweeter for generations. For over 70 years, the Red Vines brand has delivered exceptional flavor that sets itself apart from the competition. Made in small batches, using artisanal techniques passed down through five generations, Red Vines candy has a rich heritage built on dedication to consistent quality, flavor, and freshness. Whether you pick-up our classic tray at the movie theater or pack up the iconic jar for a family picnic, Red Vines candy continues to be an essential part of celebrating life's sweet moments for decades.

About American Licorice Company 
Family-owned and operated since 1914, the American Licorice™ Company is one of the original licorice manufacturers in the United States, and one of oldest privately held candy companies in the industry. American Licorice seeks to bring happiness in every bite with the best-selling brand of licorice candy in the western United States, Red Vines candy. In 1990, American Licorice Co. was one of the first candy companies to expand into the sour candy market with the launch of SOUR PUNCH® candy. American Licorice is headquartered in La Porte, IN and has a production facility in Union City, CA.

SOURCE American Licorice Company