TakeUp Appoints Bobby Marhamat as CEO to Lead Next Phase of Growth and Innovation in AI-Driven Hospitality Technology

Industry veteran brings decades of entrepreneurial and tech leadership experience to empower independent hospitality providers with AI-powered revenue solutions.

SAN FRANCISCO, April 10, 2025 /PRNewswire/ -- TakeUp, the leading AI-powered revenue optimization platform for independent hotels, inns, and B&Bs, is proud to announce the appointment of Bobby Marhamat as its new Chief Executive Officer. A seasoned executive and entrepreneur with over two decades of experience in SaaS, retail technology, and digital engagement, Marhamat brings a powerful mix of operational expertise, visionary leadership, and deep empathy for the small business owner.

Marhamat will lead the charge on a comprehensive growth strategy that includes defining and executing a scalable go-to-market plan focused on delivering value at every customer touchpoint while expanding TakeUp's presence across North America and beyond. He is also spearheading the development of operational best practices that support sustainable growth across all functions—from product development to customer success. At the heart of these efforts is a commitment to aligning AI innovation with the real-world needs of independent hoteliers, ensuring that TakeUp's pricing tools are not only intelligent, but also transparent, collaborative, and easy to use.

TakeUp is backed by 1848 Ventures with the goal of scaling, supporting and providing seasoned leadership for the company. 1848 Ventures is a leading venture studio focused on building, launching, and scaling B2B SaaS businesses across the U.S., with a mission to empower small and medium-sized enterprises (SMBs) by harnessing the transformative potential of AI.

"Bobby's appointment marks a pivotal moment for TakeUp," said Kal Amin, Managing Partner of 1848V. "His proven track record of driving scalable growth and his passion for helping underserved businesses align perfectly with our mission to level the playing field in hospitality. Under his leadership, TakeUp is poised to accelerate innovation and bring dynamic pricing within reach for independent operators around the world."

As a contributing member of the Forbes Development Council and former executive at companies like Verizon, Revel Systems, Highfive, and Raydiant, Marhamat has consistently helped businesses modernize operations, boost customer loyalty, and generate millions in revenue. Known for his strategic clarity and people-first approach, he credits his success to building the right teams and defining the exact inputs needed to achieve aggressive business goals.

Under Marhamat's leadership, TakeUp is sharpening its vision to become the go-to revenue solution for independent hospitality providers. "We're here to unlock the same revenue potential that major hotel chains enjoy—without the complexity or high costs," said Marhamat. "Independent hoteliers deserve tools that are as intuitive as they are powerful. TakeUp makes that possible."

About TakeUp

TakeUp is an AI-powered revenue optimization platform designed specifically for independent hospitality properties. By combining machine learning with expert revenue strategies, TakeUp delivers dynamic pricing solutions that adapt to real-time market conditions. Integrated with leading property management systems, TakeUp helps independent hotels maximize revenue while simplifying operations.

About 1848 Ventures

1848 Ventures is a Venture Studio focused on building, launching, and scaling B2B SaaS businesses across the U.S., with a mission to empower small and medium-sized enterprises (SMBs) by harnessing the transformative potential of AI. By leveraging a proven and repeatable playbook, 1848 Ventures rapidly validates, builds, and launches customer-centric AI startups each year, addressing real-world challenges faced by SMBs.

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Matt Jaffe
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SOURCE TakeUp