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TopOn, IAB Tech Lab Open Measurement SDK (OM SDK) Sertifikasını Aldı: Standartlaştırılmış Reklam Ölçümü Oluşturma
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News provided by

TopOn

Apr 10, 2025, 22:30 ET

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GUANGZHOU, Çin, 11 Nisan 2025 /PRNewswire/ -- TopOn Mediation, IAB Tech Lab Open Measurement Software Development Kit (OM SDK) uyumluluk sertifikasyonunu resmen geçerek mobil reklamcılıkta tam senaryolu standartlaştırılmış ölçüm sağlayan bir reklam aracılık platformu oldu.

Bu sertifika, geliştirici ve reklamverenler için şeffaf ve güvenilir bir reklam değer tespit sistemi oluşturan TopOn'un kapsamlı teknik ekosistemini ifade ediyor. 

TopOn
TopOn

IAB Tech Lab OM SDK Sertifikasyonu Neden Önemli?

IAB Tech Lab tarafından geliştirilen OM SDK, görüntülenebilirlik ve sahtekarlık önleme gibi temel ölçümleri kapsayan birleşik teknik standartlar aracılığıyla üçüncü taraf reklam performansı veri toplama ve analizini basitleştirmeyi amaçlıyor. OM SDK sertifikasını elde etmek TopOn'un doğru ölçüm sağlama taahhüdünü güçlendiriyor ve aşağıdaki OM SDK temel değer önerileriyle uyumlu hale getiriyor: 

1. Veri Otoritesi

MRC (Medya Derecelendirme Konseyi) standartlarına sıkı sıkıya bağlı kalarak üçüncü taraf ölçüm araçlarındaki veri tutarsızlıkları ortadan kaldırma (IAB Tech Lab onaylı veriler), reklam gösterimleri ve görüntülenebilirlik gibi kritik ölçevlerin gerçek doğrulamasını sağlama.

2. Teknik Evrensellik

iOS, Android, CTV ve diğer platformlarla tam uyumluluk, birleşik çapraz platform ölçüm standartlarına ulaşma.

3. Ticari Güvenilirlik

IAS DoubleVerify gibi küresel lider ve diğer ölçüm sağlayıcılarının çoğuyla otomatik uyumluluk.

TopOn OM SDK Sertifikasyonunun Temel Değeri

Yayıncılar için: 

1. Geliştirilmiş Operasyonel Verimlilik: Tek SDK (Yazılım Geliştirme Kiti) mimarisi ile kolaylaştırılmış entegrasyon ve bakım. 

2. Optimize Edilmiş Uygulama Performansı: Çoklu SDK çakışmalarının neden olduğu çökme oranlarında azalma. 

3. Ticari Değerin Gerçekleştirilmesi: Şeffaf reklam envanteri veri standardizasyonu, tıklama oranı artışını teşvik eder. 

Reklamcılar için: 

1. Veri Doğruluğu: MRC ile uyumlu standartlar, üçüncü taraf SDK veri sapmalarını ortadan kaldırır. 

2. Daha Akıllı Karar Alma: Optimize edilmiş bütçe tahsisi için, platformlar arası geliştirilmiş veri karşılaştırma imkanı. 

3. Ekosistem Şeffaflığı: Daha yüksek reklam envanteri kalite doğrulama oranları, trafikten para kazanma potansiyelini artırır. 

Gelişmiş Özellikler: 

Beyaz etiketli mobil SDK'mız (OM SDK sertifikalı sürüm) aracılığıyla şunları elde edin: 

1. Kullanıcı davranışı olay takibi 

2. Birinci taraf veri uyumluluğu toplama (kullanıcı onayı ile) 

3. Özelleştirilebilir analiz modülleri 

Gelişen Bir Para Kazanma Ekosistemi Oluşturmak için İş Ortaklarını Güçlendirme

TopOn, 45.000'den fazla uygulamada 15.000'den fazla küresel müşteriye hizmet vererek günlük 40 milyardan fazla reklam talebi işliyor. IAB Tech Lab OM SDK sertifikasıyla bizler, geliştiricilere daha şeffaf ve verimli para kazanma çözümleri sunmak için küresel reklam platformlarıyla işbirliğini derinleştireceğiz. 

Halihazırdaki tüm TopOn iş ortakları, artık otomatik olarak OM SDK yükseltme desteği alıyor. Yeni müşteriler ücretsiz teknik danışmanlık için başvurabilir. Başlamak için TopOn hesap yöneticinizle iletişime geçin veya [http://www.topon.com] adresini ziyaret edin! 

TopOn Hakkında

TopOn, dünya çapında mobil geliştiriciler için maksimum reklam geliri elde etmek üzere reklamdan para kazanma operasyonları yönetimi ve optimizasyon hizmetleri sağlama konusunda uzmanlaşmış, tüm dünyada lider bir mobil reklam aracılık platformudur.

İletişim:
Lawrence, [email protected] 

Fotoğraf - https://mma.prnewswire.com/media/2660826/TopOn.jpg

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